Results of Millennium Campaign
CRTV Campaign
Millennium Advertisers
Anti Violence Advertisers
What's Been Said About Millennium
Warnings Tune Teens Into Ads

advertiser boycott 

Advertisers bear ultimate responsibility for violent television programming. Broadcasters can purchase all the violent, vile, anti-social programs they want, but if the shows cannot attract sponsors, the programs will be cancelled. No advertisers = no programs.

This section provides information on a national campaign designed and co-ordinated by the Coalition for Responsible Television (CRTV) to convince advertisers to boycott the ultra-violent serial killer series, Millennium. Considering that the series was produced by tv whiz kid Chris Carter � of X Files fame � the campaign met with a fair degree of success. The CRTV, sadly, is no longer functioning.

Convincing advertisers to avoid sponsoring violent, anti-social programming is the best way to change the face of television. The most productive means of achieving that is for the federal government to host a meeting with Canada's largest advertisers, present the CEOs with the research findings, and ask for their co-operation in creating a less violent society by refusing to sponsor violent shows. You might mention that to your local Member of Parliament.